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researched by Cluey


Conscious Consumers

guided by Cluey to find value-aligned brands



written on the topic of conscious consumption

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Why conscious consumers trust Cluey

Holistic Brand Analysis

We rate brands and their parent companies’ impacts on People and the Planet.

Best Third-Party Sources

We analyze thousands of inputs from third-party sources.

Diverse Consumer Insights

Additional information includes political contributions, ownership attributes, certifications, and more.

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Not only do we have “people impact ratings” and “planet impact ratings” based on best-in-class third party sources that measure both a brand and its parent company’s impact, but we also display other factors about a brand that you may care about. This includes things like political contributions, ownership attributes (like women-owned), and additional certifications (like cruelty-free).

In order to fairly and holistically rate a brand’s impact on people and the planet, we have searched far and wide for the most trusted and reputable data sources. This includes but is not limited to: ESG ratings, third-party impact assessments, government penalty data like from the EPA, OSHA, and class-action lawsuits, and more. To learn more about how we rate, our sources, and methodology, head to the ‘about’ section of our site.


You now have a weekly dose of Cluey coming to your inbox. 
As a gift 🎁, We just emailed you a personal link to brands that score highest for their impacts on people and the planet on our platform — you can filter the page by category, and start discovering your new favorite brands. Check it out!
Want to explore more?
With the tools on Cluey’s site, you can find thousands of everyday consumer brands, including what you already buy, discover their impacts on people and the planet, and find new brands that better align with your values!