What is Cluey's mission?

Cluey exists to solve the modern-day dilemma for impact-conscious consumers who want to align their purchases with their values & enable those consumers, through the collective power of the free market, to change how corporations impact people, the planet, and politics.

How does Cluey make a difference?

Conscious consumers recognize the immense impact corporations have on our lives but don’t currently have a way, as individuals, to enact real change. Cluey empowers those individuals with reputable information to discover brands that align with what they value and a platform to react and give feedback to brands. Cluey makes a difference by holding corporations more accountable to their consumers who care about spending their money responsibly. So instead of persuasive marketing campaigns from companies calling the shots on how our consumer habits should change over time, we are putting that power back into the hands of the consumer. It may seem like a small action on the individual level, but with Cluey, it has the capability to make a revolutionary impact.

How does Cluey rate brands?

Cluey rates brands based on the three Ps: their impact on People, the Planet & Politics.

People & Planet Impact Scores are A-F ratings based on an algorithim that takes into account the following factors:

Transparency – A foundational tenant to how we rate, brands who perform well in this area must be willing to share or report on their impacts throughout their business (including through the use of suppliers, contractors, and vendors).

Current Results – The highest weighted tenant to how we rate, brands who perform well in this area are scoring high marks across various impact assessment tools.

__Commitment to Change __ – An important reminder of the context that change does not occur overnight, brands who perform well in this area display a willingness through industry leadership, shareholder resolutions or otherwise to change their current business practices and operations for the better.

Political Impact is not given a score but instead determined by aggregating all contributions from a company’s corporate PAC and its employees, specifically for contributions over $1k (typically from high-level executives) that go towards candidates of either major political party in the last three U.S. federal election cycles. This is federally regulated, publicly available data provided by the Center for Responsive Politics.

For more information on our data sources and scoring methodology, please visit Our Ratings & Data

How does Cluey add brands?

Cluey is constantly adding brands to our database based on a few factors such as brand popularity, impact data availability, and requests from Cluey users like you.

I’m a user and I’d like to request a household brand be added to Cluey

I represent a brand and would like to be added to Cluey

Keep in mind that submitting a request does not guarantee that we’ll add the brand to Cluey and be patient with us 🙏 we’re an early-stage startup with a lot to balance to serve you the best product possible!

How do I reset my password?

There are a lot of passwords floating around in our brains 💭 so it’s only a matter of time that you forget your Cluey password – here are the three simple steps to reset your password:

Step One: Request Email Instructions to Reset Your Password

Step Two: Check your inbox for an email entitled ‘Password Update’ from and click ‘Reset Your Password’

Forgot password email

Step Three: Set your new password (Passwords require a minimum of 8 characters, at least one letter and one number)

Is Cluey free?

Yes! Completely free to use. Oftentimes, the ability to engage as a conscious consumer is only an option to those who can afford it. However, in every consumer decision there’s still an opportunity to make a choice that’s better aligned with your values. Cluey is free to users so that everyone has the ability to harness the power of their consumer voice, regardless of economic status or background.

How does Cluey make money?

Cluey makes money in two ways:

The first way we will make money is through affiliate partnerships with certain brands. This means that in some cases, there may be an affiliate link attached to a brand on our emails or on our site. If a user were to click on those links, and make a purchase, we would get a small commission on that purchase. In order to maintain incentivizing good behavior, we are limiting these partners to brands that score a B- or higher on both people and planet impacts on Cluey. Additionally, given our ratings derive from third-party data that we cannot influence, we are able to maintain objectivity in the process of partnering with high-performing brands.

The best part? In order to continue our mission of making conscious consumerism more accessible, we will include special Cluey discounts for you on brands when we are able to negotiate that with our partnership, and whenever we can’t we will donate 1% of sales from that affiliate partnership to one of our charity partners. Additionally, given some affiliate links for certain high-performing brands will be to retailer sites (such as Amazon, and others) where those brands are sold, we will also offset the corporate practices of those retailer links by donating 1% of sales to a relevant organization that advocates for improved change at the retailer in question.

The second way we will make money is by licensing access to our data-driven insights powered by our users. To be clear, we don’t make money in this way just yet (it’s a bit further down the road). What this means is that when our users choose to like or dislike a brand, or indicate that they are swapping brands out of their household based on what they learned via Cluey, we will anonymize and aggregate those behaviors in addition to the high-level values data provided by users (how much you care about environmental issues, social issues, political leanings, basic demographic info, etc.) and share that with brands. Brands will pay money to access those insights, and ideally leverage them to make better decisions on how they operate in order to keep customers coming back. Essentially, you tell us how you feel, and brands pay to listen to that. But the “you” in that case is anonymous alongside numerous peers. This is key to maintaining the privacy of our users and their data.

To learn more about how we came to these decisions, read about it here.

How does Cluey protect my privacy?

We never share personally identifiable information. We aggregate and anonymize any user information that we share externally or internally for development purposes. View our privacy policy for more details.

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We’re Launching a Podcast!!


You now have a weekly dose of Cluey coming to your inbox. 
As a gift 🎁, We just emailed you a personal link to brands that score highest for their impacts on people and the planet on our platform — you can filter the page by category, and start discovering your new favorite brands. Check it out!
Want to explore more?
With the tools on Cluey’s site, you can find thousands of everyday consumer brands, including what you already buy, discover their impacts on people and the planet, and find new brands that better align with your values!