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Holistic Brand Analysis

We rate brands and their parent companies’ impacts on People and the Planet.
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We analyze thousands of inputs from third-party sources.
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Additional information includes political contributions, ownership attributes, certifications, and more.

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Not only do we have “people impact ratings” and “planet impact ratings” based on best-in-class third party sources that measure both a brand and its parent company’s impact, but we also display other factors about a brand that you may care about. This includes things like political contributions, ownership attributes (like women-owned), and additional certifications (like cruelty-free).

In order to fairly and holistically rate a brand’s impact on people and the planet, we have searched far and wide for the most trusted and reputable data sources. This includes but is not limited to: ESG ratings, third-party impact assessments, government penalty data like from the EPA, OSHA, and class-action lawsuits, and more. To learn more about how we rate, our sources, and methodology, head to the ‘about’ section of our site.

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